The Homesteader Media Kit

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Why Advertise in The Homesteader versus a Local Newspaper?

The Homesteader's goal is to reach a great source of potential new customers. Our readers are people who have just purchased a home and moved in. We give new homeowners a free, one- to two-year subscription and have articles geared to them.

The local paper is something that the new homeowner may, eventually, subscribe to. But our coverage of the new homeowner market is 100%, while the local paper tries to sell subsciptions to people who aren't in tune with local happenings, at least not yet.

In the best case scenario, only about 4% of the local paper's circulation will reach new homeowners. The rest will reach old homeowners, renters, students, etc. New homeowners represent a very specialized subset of the market.

Advertising in the local paper is a good way to reach the "general public" and to keep in touch with current and former customers. But if your business wants to focus on getting brand new customers, The Homesteader is a great low-cost option.

One of the most important differences in readership is that Homesteader readers do not have "shopping patterns" established. Many of our readers are moving from other towns (or states) and have to form new relationships with everyone they do business with. By targeting people without shopping patterns, businesses don't have to try to lure them away from a competitor. This is an important point because it is very hard to get people to change these patterns once they have set in. With new homeowners, you are creating shopping patterns, not trying to break them.

As a monthly publication we are very affordable. In advertising it is critical to have consistency. To advertise every week is typically 4.3x more expensive than a monthly. To advertise every day is 30x more expensive than a monthly. You can reach new homeowners consistently and effectively with just one ad per month. So even if you just cut back your other advertising a bit, you can afford to do work with us.

Finally, we offer many services to help businesses reach new homeowners. Our publication is the most efficient way, but there are also unique insert services, a coupon service, and mailing labels. Plus you can advertise locally or regionally.

So if your business is convinced that marketing to new homeowners makes sense, The Homesteader can help!