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What Services and Products Do New
Homeowners Need?

All numbers based on readers who purchased or planned to purchase goods and services within two years of home purchase.

Results from Homesteader Reader Survey conducted in August 1999.

Services:  New homeowners find local service providers after they move in. You can reach new homeowners who need services such as...

PROFESSIONAL SERVICES
New Attorney (19%)
New Accountant (8%)
New Dentist (35%)
New Doctor (32%)
New Hospital/HMO (17%)
New Optician (15%)

HEALTH & BEAUTY SERVICES
New Beauty Salon (39%)
New Health Club (20%)

FINANCIAL SERVICES
New Bank (34%)
New Insurance Company (30%)

CONTRACTING SERVICES
Painting (41%)
Carpet/Upholstery Cleaning (32%)
Weekly House Cleaning (15%)
Chimney Cleaning (23%)
New Electrician (38%)
New Carpenter (28%)
New Handyman (25%)
Driveway Paving/Sealing (29%)

HOME-RELATED SERVICES
New Landscaper (44%)
New Pest Control Service (28%)
New Decorating Service (17%)
Septic System Cleaner (14%)
New Home Fuel Company (35%)
New Locksmith (19%)

ENTERTAINMENT SERVICES
New Restaurants (72%)
New Internet Provider (21%)
New Video Rental Store (57%)

MISCELLANEOUS SERVICES
New Auto Repair Place (37%)
New Subscription Delivery (43%)
Discount Buying Club (16%)
Adult Education Classes (25%)

CHILD & PET SERVICES
New Pet Services (29%)
New Child Day Care (17%)

Products:  Here are some of their Purchases...

HOME DECORATING & IMPROVEMENT
Hardware Supplies (63%)
Paint & Wallpaper Supply (73%)
Picture Framing (38%)
Drapes & Blinds (72%)
Works of Art (17%)
Fireplace Accessories (23%)

AUTOMOBILES
Car (43%)

APPLIANCES & ELECTRONICS
TV & Stereo (30%)
Vacuum Cleaner (29%)
Barbeque Grill (39%)
Computer (24%)
Major Appliance (57%)
Small Appliance (69%)
Air Conditioner/Fan (39%)
Phone/Cell Phone/Pager (41%)

HOME FURNISHINGS
New Furniture (70%)
Carpeting (38%)
Oriental Rug (12%)
Other Flooring (32%)
Lighting Fixture (50%)
Used Furniture (19%)

BED, BATH, KITCHEN, & OFFICE
Closet Organizer (28%)
Bed & Bath Supplies (62%)
Mattress/Futon (31%)
Kitchenware (69%)
Home Office Furniture (24%)

OTHER
Adult Clothing (62%)
Jewelry (16%)
Books (36%)
Security Systems (12%)

HOME REMODELING
Siding/Window/Roof (31%)
Bathroom Remodeling (20%)
Kitchen Remodeling (19%)
Addition/Deck/Patio (25%)

LAWN & GARDEN
Garden Equipment (70%)
Garden Supplies (72%)
Fence/Shed/Gazebo (40%)
Bird Feeder (33%)
Patio Furniture (50%)

CHILD & PETS
Kid's Clothing (41%)
Kid's Toys (26%)
Baby Furniture (20%)
Swing Set/Structure (23%)
Bicycle, Skates, etc. (29%)
Pet Supplies (30%)

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Offices:
Knox Trail Office Building
2352 Main St, Concord, MA 01742
Tel: 800-941-9907, Local: 978-461-0028     Fax: 978-461-0486